Rewarding cooperation for the Baltic Sea

Finnish energy company Kotimaan Energia donates €5 annually to the John Nurminen Foundation for every customer who chooses the Vihreä valinta (green choice) additional service. Vihreä valinta is powered by water, wind, and the sun. This year, the energy company will donate more than €365,000 to the John Nurminen Foundation; with the sum, the Foundation can remove up to 1.7 million kg of blue-green algae from the Baltic Sea.

This is the third year running when Kotimaan Energia supports the John Nurminen Foundation’s Clean Baltic Sea projects through its own environmentally friendly service offering. Each year, Kotimaan Energia donates €5 to the John Nurminen Foundation for every customer who chooses the Vihreä valinta additional service. With Vihreä valinta, a customer’s energy contract will be 100% renewable electricity from hydro, wind, and solar power. The origin of the hydropower can be traced all the way up to the plant, at the same time ensuring that the hydropower is generated in a plant that is friendly to migratory fish. Kotimaan Energia purchases renewable energy with a certified origin in the amount that corresponds to the energy consumption of the Vihreä valinta customer.

This year, the donations from Kotimaan Energia’s Vihreä valinta customers grew significantly compared to the previous year. Thanks for this are due to the loyal Kotimaan Energia Vihreä valinta customers. Kotimaan Energia’s dedicated staff and the expert help the energy company received from the Foundation have also been key to the success of the service. Nina Kareinen-Kippo, Brand and Communications Manager for Kotimaan Energia, has been involved in the cooperation between the Foundation and the energy company ever since it was established. She is glad to see how well customers have responded to the product and the cooperation, and how its popularity continues to grow.

“Through this kind of cooperation, our customers can engage in tangible environmental action via things as mundane as their choice of energy contract. With the Vihreä valinta additional service, it’s easy to support the work for the Baltic Sea while doing something that will make you feel good as well”, says Kareinen-Kippo.

Ever since she was a child, the Baltic Sea has been her constant comfort. Kareinen-Kippo spent the summers of her childhood by the shores of the Baltic Sea, making it the place where she is always happy to return.

“The importance of the Baltic Sea is also evident in the everyday choices of our customers. We have received a lot of good feedback on our cooperation and e.g. on the fact that, together with the Foundation, we often share tips on how to make good ecological choices in our everyday lives. We can also see that the demand for environmentally friendly services is on the rise. Within one year, the number of Kotimaan Energia’s Vihreä valinta customers has grown by more than 40%”, says Kareinen-Kippo.

In addition to donations, the cooperation increases consumers’ awareness of the Baltic Sea. This year, awareness will also grow on Baltic Sea dates. On Kotimaan Energia’s Baltic Sea-themed campaign page, you can learn more about the cooperation with the John Nurminen Foundation, and win a dream date on the Baltic Sea. You can find the Baltic Sea page here.

More information:

Nina Kareinen-Kippo
Brand and Communications Manager, Kotimaan Energia
nina.kareinen-kippo (at) kotimaanenergia.fi
Tel. +358 40 743 6511

Annamari Arrakoski-Engardt, Ph.D.
Managing Director, John Nurmisen Säätiö
annamari.arrakoski-engardt (at) jnfoundation.fi
Tel. +358 400 477 878

Everywhere in Finland, you can get a rewarding energy contract from Kotimaan Energia. Our product offering includes also renewable alternatives with a certified origin, such as hydro, wind, and solar power. By choosing an environmentally friendly electricity contract, our customers choose the environment, as the monthly payment for renewable electricity includes a €5 annual donation to the John Nurminen Foundation’s Clean Baltic Sea projects.

Our partners receive valuable rewards. Our customers can gain an hour of free electric energy – every day.  In electricity matters, our customers are served by more than 50 friendly and knowledgeable Kotimaan Energia staff members. Learn more about the rewards available for Kotimaan Energia customers and our customer testimonials at: https://www.kotimaanenergia.fi/kokemuksia