Sinituote campaigns for Baltic Sea protection

In recent years, eutrophication of the Baltic Sea has been a major topic of conversation. In May, Sinituote will introduce to the Finnish market a cleaning equipment product range, made of wood and manufactured in Finland. For each purchased product, 1 kg of blue green algae is removed from the Baltic Sea.

Every one of us can now help the Baltic Sea through our everyday actions and choices as a consumer. Even small acts make a difference, and can be performed by each and every one of us. By choosing a Finnish Sinituote cleaning product during the campaign, you will participate in Baltic Sea protection and reduce 1 kg of blue-green algae from the Baltic Sea.

“For us, protecting the Baltic Sea is today’s way of doing environmental work and implementing corporate responsibility. By supporting the John Nurminen Foundation Clean Baltic Sea projects, we want to be a part of concrete and impactful environmental protection work”, says Johanna Hamro-Drotz, CEO of Sinituote.

Cooperating for a better future to the Baltic Sea

Eutrophication is the most serious environmental problem faced by the Baltic Sea. Its symptoms include the blue-green algae blooms we encounter every summer. Eutrophication is caused by excessive loads of phosphorus and nitrogen entering the sea. To be able to stop eutrophication and save the Baltic Sea, we need immediate and significant reductions in the nutrient loads.

Even though the nutrient discharges that cause eutrophication have diminished in the past few years, the visible signs of eutrophication, such as blooms of blue-green algae, murky waters, slimy shores and an anoxic seabed, continue to afflict the Baltic Sea. Climate change is expected to accelerate the eutrophication of the Baltic Sea even further.

“In terms of algae, last summer was record-breakingly bad for the Baltic Sea. I am sure many were wondering if there is anything that can still be done to save the sea that we love.  Luckily, there is always hope, as long as we work together and start right now! This is why it is extremely wonderful that we now have Sinituote and its customers joining our rescue team”, says Annamari Arrakoski-Engardt, Secretary General of the John Nurminen Foundation.

The John Nurminen Foundation works for the Baltic Sea in a way that brings results. The Foundation’s Clean Baltic Sea projects improve the status of the Baltic by reducing the nutrient load and environmental risks faced by the sea. In 2005 – 2018, the Foundation has launched over 30 Clean Baltic Sea projects, 21 of which have been completed.

“Through our tangible projects, we reduce the nutrient load of the Sea by treating fields with gypsum, and fishing domestic cyprinids, for example. With the projects implemented in 2018, we removed nutrients equalling a volume that, had it reached the Baltic Sea, would have led to the growth of approximately 240,000 tonnes of blue-green algae – corresponding to 4,000 truckloads”, explains Arrakoski-Engardt.

Products launched with the campaign Let’s brush blue-green algae from the Baltic Sea include a rug cleaning brush, a sauna cleaning brush, a wooden root vegetable brush, a washing up brush with natural bristle, a small sweeping brush set, a compostable kitchen wipe roll, and a bamboo dishcloth.


Erkki Salo
Fundraising Director
John Nurminen Foundation
+358 40 582 2750

Sinituote Oy
Sinituote Oy is the leading cleaning equipment, clothing care product, and car care product manufacturer and marketer in the Nordic countries.  Sinituote Oy is a Finnish family business, operational in its current structure since 1988.  The history of the company, known for its cleaning equipment in particular, goes back all the way to the 1940s. The goal of the company is to make everyday life in Finnish homes easier. The environmentally friendly SINI products are durable and washable, and they are developed for use with Finnish interior materials and in Finnish homes. The majority of the products marketed by the company are Finnish Key Flag products. Together with its subsidiaries, Sinituote Oy comprises the SINI conglomerate. www.sinituote.fi.

John Nurminen Foundation – Baltic Sea protection and marine culture
Founded in 1992, the purpose of the John Nurminen Foundation is to save the Baltic Sea and its heritage to future generations. The Foundation has been awarded for its work as a communicator of information and producer of marine content. The goal of the Foundation’s Clean Baltic Sea projects is to improve the condition of the Baltic Sea with tangible measures that will reduce the load and environmental risks directed at the sea. Our work is steered by measurable results and impact. www.johnnurmisensaatio.fi