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Baltic Sea Day brought people together to celebrate and take action for our shared sea

Baltic Sea Day brought people together to celebrate and take action for our shared sea 

A group of smiling children are looking at the camera and holding colorful handmade signs and paper bird mascots on a sunny day, and the signs display Baltic Sea-themed messages.
Many children and young people visited the Baltic Sea Festival in Helsinki. Photo: Joonas T. Laine

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Baltic Sea Day was celebrated on 27 August 2026 for the eighth time. Baltic Sea Day events and activities were organised in Finland, Sweden, Estonia, Poland, Germany, Latvia and Lithuania.

Baltic Sea Day was celebrated through marine-themed exhibitions, concerts, family-friendly events, workshops and seminars, as well as Baltic Sea lunches and group swims. The day also inspired people to take concrete action to help the sea. Baltic Sea-friendly food was served in staff and school canteens, beach clean-ups were organised, and environmental education sessions were held for children.

“It’s not easy to summarise the wide range of Baltic Sea Day events – and that’s precisely what makes the day so special. There are countless ways to get to know the Baltic Sea and spend time by its shores. The diverse programme stems above all from the involvement of such a wide range of organisations: cultural actors, businesses, associations, towns, hobby groups and communities. Each one brings their own perspective to the day and makes Baltic Sea Day their own,” says Oona Piiroinen, producer of Baltic Sea Day.

Auringonpaisteisella torilla nainen kumartuneena pienen lapsen viereen; lapsi tutkii ämpäreihin ja koreihin sijoitettuja roskia ja lajittelee niitä, taustalla ihmisiä, lastenrattaat ja festivaalikojuja  Itämerifestissä.
The Baltic Sea Festival held in Helsinki, Finland brought together 15 event tents and dozens of Baltic Sea organisations. The event was attended by over 5,000 people, who were able to learn about the Baltic Sea through games, workshops and various participatory activities. Photo: Joonas T. Laine / John Nurminen Foundation
Nearly 1,000 children and young people took part in the Baltic Sea carnival parade organised by the Finnish Nature League and the John Nurminen Foundation. The parade followed a short route through Helsinki city centre and concluded at the Baltic Sea Festival. Photo: Joonas T. Laine / John Nurminen Foundation
Ilmakuva Itämeripäivän yhteispulahduksesta Hangossa: joukko ihmisiä uiskentelee ja pulikoi kirkkaassa merivedessä lähellä puista laituria ja hiekkarantaa, taustalla metsäinen rannikko ja aurinkoinen elokuinen taivas.
On the last Thursday in August, crowds went for a swim in many towns along the Baltic Sea coast. Pictured here are swimmers in Hanko, Finland. Photo: Tapio Kekkonen
In Turku, Finland, Baltic Sea Day brought city residents and actors working on Baltic Sea issues together to the Forum Marinum courtyard. The event offered the chance to explore Baltic Sea research, the underwater soundscape, sustainable fishing and improving the condition of the Archipelago Sea. Photo: Petteri Mäntysaari
Ilta-auringossa Ruissalon rannalla harppua soittava esiintyjä istuu puun juurella samalla kun nykysirkuksen ilma-akrobaatti roikkuu köydestä ja toinen esiintyjä on lähistöllä, taustalla laituri ja merimaisema.
In Ruissalo, Turku, visitors were able to watch the open rehearsals for the contemporary circus performance ‘Maisema meissä’. Photographer: Frans Rinne
In Oulu, the Baltic Sea Day programme highlighted the nature and culture of the Bothnian Bay. The day’s programme included, amongst other things, the ‘World Unseen’ photography exhibition and an evening get-together held at sunset. Pictured here, the music classes at Teuvo Pakkala School in Oulu perform the ‘Let’s Save the Bothnian Bay’ song for the first time in front of an audience.

The Baltic Sea connects across borders

Baltic Sea Day is an international celebration that this year was celebrated especially in Sweden, Estonia and Lithuania. In Lithuanian cost, in the city of Klaipeda, Lithuanian sea museum invited people to explore the sea through guided tours and workshops.

In Sweden, the day was celebrated with over ten events across the coastline – including seminars, guided museum tours and a dip in the sea. In Stockholm, information about the Baltic Sea was shared at a floating boat exhibition, whilst in Värmdö, visitors learnt about the use of reed beds, amongst other things. In keeping with tradition, Sweden’s Crown Princess Victoria also took part in Baltic Sea Day, this year learning about mussel farming.

Veneellä lippalakkinen ja pelastusliivin pukeutunut Ruotsin kruununprinsessa Victoria hymyilee pitelemässä käsineillä pitkää köyttä, joka on peittynyt simpukoihin, taustalla kirkas merinäköala.
Crown Princess Victoria of Sweden celebrates Baltic Sea Day every year. In 2026, she visited a mussel farm. Mussels filter nutrients from the water, helping to keep the Baltic Sea in better condition. Photo: Henric Wauge, SPA
Täysi auditorio kuvattuna takaa; etualalla nainen istuu puhujapöydän takana ja pitää esitystä suuren sinisävyisen diakuvan vieressä, yleisö kuuntelee Itämeripäivän 2026 -tilaisuutta puupaneeliseinän edessä.
The Baltic Sea Solutions 2026 event brought together stakeholders from the worlds of politics, research, finance and business to discuss how risks relating to water and the sea that affect society as a whole can be understood, made visible and managed. Speaking at the event was Jessika Roswall, Sweden’s Minister for the Environment and the Circular Economy. Photo: Michael Campanella

At Lennusadam in Tallinn – the Maritime Museum – museum sessions aimed at children explored the distinctive features and conservation of the Baltic Sea, and the public also had the chance to learn about the conservation of a historic shipwreck.

At the Viimsi Open-Air Museum, Baltic Sea Day was celebrated with a children’s programme, exhibitions, information on fishing, folk dancing, fish tasting and a group dip at six o’clock.

On Pikakari beach in Tallinn and on the Paljassaare peninsula, people gathered for a beach clean-up and an environmental walk, during which they learnt about the area’s nature, the state of the Baltic Sea, human impacts and the consequences of climate change.

In addition, events organised in Estonia included a cycle tour focusing on Tallinn’s maritime scenery, as well as a film and discussion evening at the Põhjala roof garden.

Ryhmä ihmisiä katsoo lähes 700 vuotta vanhan laivan osittaista runkoa, joka on tuettu keltaisilla tukipylväillä ja peitetty teltassa Tallinnan merimuseon vieressä konservoitavana.
In a marquee next to the Tallinn Maritime Museum, a ship that is nearly 700 years old is being restored. Photo: Peep Ehasalu
Ihmisiä polkupyörien kanssa merenrannan laiturilla Itämeripäivänä 2026, taustalla sininen alus, pieni rantakioski ja kirkas sininen taivas.
The Baltic Sea Day cycle ride set off from the Tallinn Maritime Museum towards the Viimsi Open-Air Museum. Photo: Peep Ehasalu
Ryhmä ihmisiä esittämässä kansantanssia perinteisissä puvuissa vihreällä nurmella Viimsin ulkomuseon rannassa, taustalla sininen meri ja taivas sekä perinteisiä puutaloja, etualalla muutama rantatuoli ja katsojia.
At the Viimsi Open-Air Museum, Baltic Sea Day was celebrated with folk dancing, amongst other activities. Photo: Peep Ehasalu

Baltic Sea Day boosted news coverage of Baltic Sea issues

Baltic Sea Day received extensive coverage in traditional and social media across several different countries. Throughout August, Baltic Sea Day was mentioned a total of 473 times: 221 times in traditional media and 252 times on social media. The combined potential audience for these mentions was 58.4 million.

The number of mentions of Baltic Sea Day (Itämeripäivä) and the Baltic Sea in Finnish traditional media in 2026. The statistics were retrieved from the Meltwater service on 2 September 2026.

During 2027, the Baltic Sea Day website will be published in new languages

Baltic Sea Day will once again be celebrated next year on the last Thursday in August, 26 August 2027. John Nurminen Foundation invites everyone interested in the day to take part. Participation in Baltic Sea Day is free of charge and requires only a commitment to shared values.

“We are happy to be able to offer the Baltic Sea Day website in five new languages next year. The site will be translated into German, Polish, Latvian, Lithuanian and Danish. On the site, we offer tips for organising various events and a comprehensive material bank to help with communication and marketing for Baltic Sea Day in ones own language area.  We hope that this will enable the joy of Baltic Sea Day to spread and take root in more and more towns and villages along the shores of the Baltic Sea and within its catchment area,” says Maija Soljanlahti, producer of the Baltic Sea Day.

The expansion of the website will be made possible by a grant awarded to the John Nurminen Foundation: ICMM-Global Maritime Histories: Case Studies for Change Grants are funded by the Lloyd’s Register Foundation and managed by the International Congress of Maritime Museums.


Baltic Sea Day was launched in 2019 by John Nurminen Foundation, a Finnish NGO with the aim of saving the Baltic Sea and its heritage. In 2027 Baltic Sea Day will be celebrated on 26 August.

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